In today’s e-commerce world, consumers are the end users. This is not restricted to just the consumer products but also extends to educational information, health care, and other industries. With the advances in management information systems and enterprise resource planning, the necessary information about a product is just a click away. This research will help web developers better understand the effect of font size, italics, and colour count on web usability in general, and for young adults, in particular. The subjects rated the pages that contained only one colour higher than the web pages with four or six colours. The subjects performed better for pages with no italics and high italics compared to moderate italics. However, the manipulation of italics and colour count did influence some aspects of usability. We found that for the student population considered, there was no significant effect of font size on usability. The data computed from the tasks and survey questionnaire were statistically analysed to find if there was any effect of font size, italics, and colour count on the three web usability dimensions. We performed the study using a set of human subjects, selected from the undergraduate students taking courses in psychology. The study was performed using a set of tasks and developing a survey questionnaire. This study attempts to find the effect of three factors – font size, italics, and colour count – on web usability. Web usability measures the ease of use of a website.
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